70 Up is a multimedia project whose mission is to put forth a
positive image of women's aging via a travelling exhibit, web site
and book. It seeks to highlight older women's productivity and contributions
to society and family. 70 Up is a vehicle that encourages intergenerational
understanding. The goal is to reframe the way we think about women's
aging by exposing the public to images of strong, vibrant, and passionate
women who are in the thick of life.
70 Up delves into the lives of 30 remarkable and ethnically
diverse women through photography and interviews. It explores what
the real deal is post seventy on subjects such as power, sex, love,
fear, courage and aging itself. Surprisingly refreshing takes on topics
like these are revealed through candid interviews. Combined with cutting
edge photography, we are impelled to see aging through raybans not
granny specs! Our old ideas are turned upside down and are replaced
with exciting, new images of aging.
The photographs and interviews challenge traditional ideas about aging.
By putting forth refreshing and inspiring images of aging, 70 Up
helps build a bridge of understanding between older and younger generations.
This link between generations is crucial to ensuring that older persons
are valued, their rights are guaranteed and their voices are heard.
70 Up delivers the message to young people that elders are
not a separate species, but people like themselves, just later in
life. The women of 70Up inspire us about the possibilities that are
available to us in the later years of life.